“With great power comes great responsibility”. – Voltaire
What does it mean to be a Key Opinion Leader (KOL) in healthcare and medicine in today’s digital social world? We had a lively discussion on Twitter around the post, “Doctors: Become a key opinion leader using social media” by Lukas Zinnagl MD on the blog at KevinMD.com. This comment concerned me: “A tweet from guys like Bryan Vartabedian (@doctor_v) can help and harm your brand in an instant.”
I dislike marketing posts that pushed medical KOLs in regards to a brand.
Kevin MD chimed in with this comment, and I agree: “There is a role for MD KOLs in the national health reform conversation. SM is a way to get MD voices heard.” I believe that the best use of a doctor’s influence is in providing great patient education for better health outcomes. That is my purpose in using social media tools. It is also the purpose of Brian Vartabedian, not promoting or killing pharmaceutical brands, as anyone who reads his blog, 33 Charts, would agree.
I decided to make this video to share my views and hear your thoughts.
“Am I here to guide brands? Am I here to recommend brands? Or hurt a brand? No. Am I here to educate you? Yes. Am I onboard social media and making these videos and content available to you to improve your level of understanding? Yes.”
Watch this video and add your definition of what it means to be a Key Opinion Leader in Healthcare and Medicine today in the comments below.
By reading this blog, you agree not to use this blog as medical advice to treat any medical condition in either yourself or others, including but not limited to patients that you are treating. Consult your own physician for any medical issues that you may be having. This entire disclaimer also applies to any guests or contributors to the blog. Under no circumstances shall this blog or any contributors to the blog be responsible for damages arising from use of the blog.
Furthermore, this blog should not be used in any legal capacity whatsoever, including but not limited to establishing “standard of care” in a legal sense or as a basis for expert witness testimony. No guarantee is given regarding the accuracy of any statements or opinions made on the blog.
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