Health Care and Social Media:
Establishing your digital presence as a physician… where to begin?
I am very happy to receive a lot of requests from physicians to assist them in establishing a digital presence. This is a huge step — in the right direction. Where do you start? How?
Your social media strategy as a healthcare professional needs to begin with an anchor, a foundation or a home base. That can be a blog, or a deeply integrated website… it doesn’t matter. You need to define and control the message and manage your tiny piece of cloud based real estate as you would manage your office ( I hope:-)) Then utilize your outposts… FB, Twitter, etc.. to share your knowledge and content with others…. Sound good?
feel free to reach out– as many have… I more than willing to assist you!
Video Transcript: Lightly edited
HealthCare and Social Media : Orthopedic Minute:
My name is Howard Luks and this is your Orthopedic Minute.
I have been at a bunch wonderful folks at a number of conferences recently. I have met a number of healthcare executives, various device manufacturer executives, and I have met with a lot of physicians. I have actually been quite pleased because I have been recognized by a number of those physicians and executives simply because of my social media presence.
How do I venture into the HealthCare-Social Media World ???
I’m interested… I get it… The question that keeps you arising is what do I do, how long does it take, and how do I do it— I am interested in getting into “social media” or — “I am not quite sure how to do it.” My answer is usually you have to begin with a home base, a foundation, if you will… and that could either be a blog or well-outfitted Healthcare 2.0 *compliant* website.
Either way you need to be able to produce actionable, meaningful, evidence based (perhaps) content — and then you need to use your *outposts* in social media such as Facebook, Twitter and YouTube to link back to the articles and the content that you are producing. This has been the message that I have put forth this week and this was obviously for a very limited audience. But I hope you find it useful. As usual, feel free to reach out to me anytime you are in need of a hand. or a little bit of assistance. I would love to help you take care, bye.
Hjluks (at) gmail