A Physician’s *Social Media* Engagement Task List … for starters
Welcome to the intersection of health care and social media ….
don’t let your eyes glaze over… pay attention, because this is *important*!
You’ve made the decision to venture into *social media* and do not know where to start. Here’s some *advice* to get you started…
- Listen…(lurk) and learn.
- Educate …
- What are your goals?
- What is your message?
- What is your specialty?
- People want to know!
- listen…
- Inform…
- Let people know where to find you.
- Consider a blog.
- Consider a Fan Page or FB Group.
- Tweet pertinent links, messages.
- Stay on message.
- listen…
- Engage
- Elicit feedback.
- Respond to mentions or comments
- Remember HIPAA!!!
- Repeat …. as often as desired….
We are all patients... physicians help complete the health 2.0 circle ! Let’s help create the healing environment we would create for ourselves if we looked in a mirror and saw a patient.
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Very direct and to the point. Right on target. It’s very interesting to see a doctor who appears comfortable in the social media environment. From my vantage point, it seems that you’re doing everything right. Why are so many of your peers petrified about treading in the social media arena?
Thanks Chris… you are local talent? We should collaborate on a health care and social media project!
I wish I could have had you in my hip pocket today. Met with a physicians office that wants a social media presence (blog, FB) but comments disabled and totally fearful of legal issues and negative comments. Desire to use social media, without engaging, I ditto Chris … I wish I understood the fear.
I don’t fit well in pockets
This is probably the reason myself and many of the docs comfortable in social media are being called to serve as consultants to the marketing industry. We can bring a lot to the table…. IMHO.
Show them the testimonials section… that is EVERY testimonial i have ever received… and patients type them in themselves.
Simple and direct – love it! I hope you don’t mind if I share your list with some of the physicians I’m working with.
Twitter.com/@cjbryant