#nymcspadHealthcare Social Media and Medical Student Education:

Student Physician Awareness Day:                        New York Medical College 4/24/2012


For the past 26 years, first-year medical students at New York Medical College have organized a day-long conference in order to complement traditional medical education with burgeoning, extracurricular concepts relevant to medical practice and education. As many alumni now reveal, the kind of progressive attitude that this conference inspires is what invigorates medical students as they explore their path of lifelong learning.

Our first-year class believed that now is the time to delve into the influence of social media in medicine. The seemingly ubiquitous role that social media plays in everyday life is not generationally limited; people of all ages have engaged in interactions via social media for a variety of different reasons. However, healthcare-related use of social media is common to all age groups, whether it be to share health-related news with friends and family or to build a support system with others afflicted by the same condition. The innovations in social media platforms, which actually seem to keep pace with the rapidly evolving body of medical knowledge, are changing the dynamic of the doctor-patient relationship, medical education, and patient education and outreach. We anticipate that SPAD will allow us to explore and discuss these developments from a variety of perspectives. We are excited to explore the intersection of healthcare and social media and how it relates to:

  • Lifelong learning
  • Fostering professional collaboration
  • Providing patients around the globe with meaningful content
  • Reputation management
  • Continuing medical education
  • Humanizing our relevance
  • To understand, from a patient’s perspective, how important these interactions are.   

We, the Medical School Class of 2015, present on Tuesday, April 24th, the 27th Annual NYMC SPAD conference at the New York Medical College campus in Valhalla, NY.  So what is SPAD?  SPAD stands for Student Physician Awareness Day.  It is a day set aside for the entire school, which includes medical students, educators, and professionals to engage in lively discussion about topics that are not found in the current medical school curriculum.  This year we have taken on the important and growing topic of Social Media.  How is social media being used today in healthcare and what do we see for the future?  How is it being implemented in patient care, community outreach, and medical education?  All of this will be explored by our amazing line up of speakers which include an NYMC alum, Dr. Howard Luks.  We also have Dr. Kent Bottles and Lawrence Sherman moderating panels on medical education and current uses of social media in the afternoon.  We will be starting the day with an overview of social media presented in a series of 15 minute TED style talks over 3 hours.  The talks will be presented by Dr. Natasha Burgert, Dr. Mark Ryan, Dr. Ryan Madanick, Dr. Mike Cadogan, Dr. Neil Mehta, Dr. Brian McGowan, Bob MacAvoy, Loring Day, and Josh Herigon.  It promises to be an exciting day packed with vital information for the future of the medical profession as well as thought provoking discussion.  

SPAD will take place on Tuesday, April 24th, 2012 in the Medical Education Center of the New York Medical College campus, located at 50 Sunshine Cottage Road, Valhalla, NY 10595. The event will take place from 8 AM to 4:30 PM, and will include presentations by a keynote speaker as well as a keynote panel, along with multiple, smaller breakout sessions, all supplemented by social media platforms for Q&A. Additionally, a residency fair, with representative physicians from many different specialties, will take place during lunch. The event is open to all who desire to attend, and your information can be e-mailed to [email protected] in order to gather more information or register.

Thus, we ask you to reflect on your thoughts about the role of social media in medicine, and attend our Student Physician Awareness Day Conference to share and build upon them.

All course related information is provided at www.nymc.edu/spad.  Follow us on Twitter @NYMCSPAD, and like NYMC SPAD on Facebook.

Hashtag for Conference Day: #NYMCSPAD
Registration/Twitter Help Table 8:00 AM – 8:30 AM Edel, Erin, Jordan 
Opening Remarks 8:30 AM – 8:45 AM Dr. Karl Adler Introduce Dr. Wallach
Opening Remarks 8:45 AM – 8:55 AM Dr. Paul Wallach Introduce Dr. O’Connell
Opening Remarks 8:55 AM – 9:15 AM Dr. Ralph O’Connell
Opening Speech 9:15 AM – 9:25 AM Neil Shah Introduce Dr. Luks
Unkeynote 9:30 AM Howard Luks 
Social Media 101 9:45 AM Lawrence Sherman
The Old Days – General 10:00 AM Brian McGowan
The Old Days – Healthcare 10:15 AM Mark Ryan
Value Propositions for Healthcare – Physician 10:30 AM Natasha Burgert
Value Propositions for Healthcare – Patient 10:45 AM Loring Day
Professional Collaboration 11:00 AM Bob MacAvoy
Current applications of Social Media (Best practices) 11:15 AM Ryan Madanick
Pitfalls, Perils, and Potholes 11:30 AM Lawrence Sherman
Reputation Management/Establishing a Digital Presence 11:45 AM Howard Luks
Humanizing your Presence/Fostering your Relevance 12:00 PM Natasha Burgert
Future opportunities of Social Media in Healthcare 12:15 PM Kent Bottles

Breakout Sessions – 3 12:30 PM – 1:15 PM
Dr. Mike Cadogan Workshop with Natasha Burgert and Mark Ryan
A practical strategy for using Web 2.0 and SoMe for lifelong learning Dr. Neil Mehta Workshop with Brian McGowan and Ryan Madanick
Public Health Session Dr. Garbers and Stephen Hamill

Lunch/Residency Fair 1:15 PM – 2:00 PM Moderated by Dr. Pravetz

Panel Presentation – Medical Education, CME 2:00 PM – 2:50 PM Led by Lawrence Sherman Panel Members: Brian McGowan, Howard Luks, Mark Ryan, Ryan Madanick, Neil Mehta, Josh Herigon

Panel Presentation – Current Uses of Social Media in Healthcare 3:00 PM – 3:50 PM Led by Kent Bottles Panel Members: Natasha Burgert, Howard Luks, Mark Ryan, Bob MacAvoy, Loring Day

Unsession 4:00 PM – 4:30 PM Led by Lawrence Sherma Panel Members: Howard Luks, Supa Shah, Neil Shah, potentially everyone
Topic Time Slot Speaker