There have been a half dozen or so articles over the last year which really hammer home the true potential of the intersection of social media and healthcare.
We witnessed patients who were been able to tweet from their hospital room to help the docs arrive at the correct diagnosis…
We saw a patient receive a kidney donation from someone he did not know on Facebook…because of a post of his.
The BBC this week published an article that simply ads fuel to the fire, so to speak. In this article a Facebook friend, who happened to be a doctor or surgeon sent his friend to the ER immediately upon reading his posts. The diagnosis… a ruptured appendix. Another life saved. Might have traditional medicine worked… sure. But here it was the issue of Nudges that I speak about often in modifying behavior… this wasn’t a gentle nudge… but it was a nudge nonetheless!
Social media is here to stay… and its position and power in health care is ever expanding as well.
Get on board… the train is being loaded.
We are all patients !!