Establishing a Social Media Presence in Healthcare Background: The world of healthcare is inherently siloed, tethered, fragmented and prone to poor communication and collaboration. Today, healthcare workers solve their problems via traditional methods that are often costly, inefficient, nor timely. Increasingly, more savvy healthcare workers are looking outside the system to digital media and communities… Read More

Social Media and Healthcare: Inbound vs. Outbound Marketing
In many of my previous posts regarding the relative value propositions of establishing a deep digital presence in healthcare — or entering onto the stage of healthcare and social media we have talked about the overall value to the: healthcare system, the patient, the physician as a solo practitioner the device industry, and healthcare institutions.… Read More
Healthcare and Social Media: Ready to Join the Conversation?
Doctors, Healthcare Professionals … and Digital Media I know you’re out there! I know many of you are ready to engage…. We’re going to build out this section with the tools necessary to give you tactical, meaningful, practical and actionable guidance that you can put to work immediately… … Read More
Your 41st Patient: Practical (Tactical) Guidance to Develop Website Content….
Practical Guidance for Physician Website Content Creation : #thcsm For physicians or healthcare providers thinking of establishing a digital presence, but have no idea where you will find the time to engage and develop content… RELAX! Here is a very simple strategy. You do not need to change your workflow… at all. No fear, no… Read More
Health Care and Social Media… The Need For TACTICAL Guidance
So you’re a health care professional or organization interested in having a meaningful online digital presence? Great! What? Where? How? When? Who to engage? Best practices? Risks? These are all the variables you need to consider. There are many healthcare providers and institutions or start up platforms who are beginning to… Read More




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