How to Prepare For and Execute An Online Presence In Healthcare

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Dec 22, 2011 14 Comments

Establishing a Social Media Presence in Healthcare Background: The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and collaboration.  Today, healthcare workers solve their problems via traditional methods that are often costly, inefficient, nor timely.  Increasingly, more savvy healthcare workers are looking outside the system to digital media and communities… Read More

Social Media and Healthcare: Inbound vs. Outbound Marketing

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Nov 20, 2011 8 Comments

In many of my previous posts regarding the relative value propositions of establishing a deep digital presence in healthcare — or entering onto the stage of healthcare and social media we have talked about the overall value to the: healthcare system,  the patient,  the physician as a solo practitioner the device industry,  and healthcare institutions.… Read More

Healthcare and Social Media: Ready to Join the Conversation?

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Nov 09, 2011 6 Comments

 Doctors, Healthcare Professionals …             and Digital Media I know you’re out there! I know many of you are ready to engage….  We’re going to build out this section with the tools necessary to give you tactical, meaningful, practical and actionable guidance that you can put to work immediately…  … Read More

Your 41st Patient: Practical (Tactical) Guidance to Develop Website Content….

Posted in: Orthopedic Social Media, Tactial Social Media Guidance, The Orthopedic Minute Video Blog - Oct 28, 2011 6 Comments

Practical Guidance for Physician Website Content Creation : #thcsm  For physicians or healthcare providers thinking of establishing a digital presence, but have no idea where you will find the time to engage and develop content… RELAX! Here is a very simple strategy. You do not need to change your workflow… at all.  No fear, no… Read More

Health Care and Social Media… The Need For TACTICAL Guidance

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Oct 26, 2011 8 Comments

So you’re a health care professional or organization interested in having a meaningful online digital presence?       Great!  What? Where? How? When? Who to engage? Best practices? Risks?  These are all the variables you need to consider.   There are many healthcare providers and institutions or start up platforms who are beginning to… Read More