Social Media Strategy for Physicians Content Management?   Yes What are you going to write about to keep your medical practice website content fresh and thus ranking well on the servers on Google, Bing, Yahoo, etc.   As a physician, you have been schooled for ages, and you have been in practice for years. You see… Read More

The Risks of Not Participating in Healthcare and Social Media   The Internet has  forever changed the way our patients will approach healthcare.  Digital or social media is NOT a passing fad… get past that.   Widespread access to the Internet has opened doors to health information that previously was available only to physicians.  People all… Read More

 What Are Your Healthcare and Social Media Goals? Centrifugal force (from Latin centrum, meaning “center“, and fugere, meaning “to flee”) represents the effects of inertia that arise in connection with rotation and which are experienced as an outward force away from the center of rotation  Centripetal force (from Latin centrum ”center” and petere ”to seek”[1]) is a force that makes a body follow a curved path: it… Read More

Online Reputation Management in Healthcare The objectives of each healthcare professional who chooses to establish a presence in the healthcare social media space is going to vary. As such we will have colleagues who are interested in “Inbound” marketing objectives, “Outbound” marketing objectives, personal learning, educational outreach, reputation management, or simply for advertising their services.… Read More

In Part I we discussed why physicians and healthcare professionals should consider a social media presence.  The interest, both online and offline was fantastic — As I have alluded to in the past.  Physicians are no different than the billion or so who are already engaged online — but from a professional perspective they are… Read More

  Why doctors should establish a social media digital footprint in healthcare: Establishing a social media (digital) presence is rapidly becoming a necessity for healthcare professionals, medical practices, and institutions.  Many have recognized this fact… yet many more have not.  Doctors who recognize this need seek leadership, guidance, and best practice examples Truly useful tactical… Read More

Establishing a Social Media Presence in Healthcare Background: The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and collaboration.  Today, healthcare workers solve their problems via traditional methods that are often costly, inefficient, nor timely.  Increasingly, more savvy healthcare workers are looking outside the system to digital media and communities… Read More