An increasing number of people are buying wearables, e.g., fitness trackers and smartwatches, to keep tabs on their health – in fact, manufacturers shipped more than 78 million units in 2015, up 171.6 percent from 2014. Fitbit sales increased 50 percent last quarter alone. While market forecasts are generally rosy, sentiments on their healthcare
By Howard J. Luks, MD|November 16th, 2014|
From the archives …
At its heart, digital media is about people, it is about relationships, and it is about communication. Establishing a digital footprint, rooted as a social media presence is about educating, engaging and growing your audience, improving outcomes, compliance and potentially the bottom line of your practice.
Why doctors should establish a social
By Howard J. Luks, MD|March 25th, 2012|
The Risks of Not Participating in Healthcare and Social Media
The Internet has forever changed the way our patients will approach healthcare. Digital or social media is NOT a passing fad… get past that. Widespread access to the Internet has opened doors to health information that previously was available only to physicians. People all
By Howard J. Luks, MD|August 2nd, 2011|
… then perhaps we shouldn’t either.
Healthcare and Social Media
The Art of Communication
Do your patients speak “Doctor”? If not, perhaps you shouldn’t either.
Healthcare literacy is a tremendous issue physicians face when communicating with their patients. We certainly do not do our part to address nor diminish this problem when we speak in terms
By Howard J. Luks, MD|June 6th, 2011|
IT is now 4 years since I initially published this post, but this a message that bears repeating. Despite the clear fact that we as providers are clearly public facing, many providers, institutions or members of the healthcare enterprise world are still ruminating over the upsides — and potential downsides of a wide reaching,
By Howard J. Luks, MD|March 21st, 2011|
Many empowered patients are *experts* in their own disease.
Medicine is (too) slowly becoming more patient centric. The patient needs to be at the center of the health care equation. While physician experts clearly know more about when a procedure is indicated or how a procedure should be performed…. they do not know what the affect of
By Howard J. Luks, MD|March 7th, 2011|
Health Care and Social Media… a video blog 4 #hcsm beginners
Many physicians and other health care professionals are just starting to consider entering the intersection of health care and social media. Many will need guidance and support… and some will have some very basic questions which I hope this video addresses. Your only
By Howard J. Luks, MD|February 27th, 2011|
The times they are a changin’… yes they are.
Doctors, hospitals, payers, pharma, device manufacturers and the VC folks better be well versed in what’s will soon be showing at a theatre near you.
In no particular order of importance.
ACO: Accountable Care Organizations: Nobody actually knows what the final language shaping these potential monstrosities will be
By Howard J. Luks, MD|February 6th, 2011|
I have had the seeds for this blog post sewing for a while… then this post in the NY Times, by Virginia Heffernan cinched it…. and a new post was born.
Every time I am asked to give a lecture on Social Media and Health Care or provide a guest post on the subject of