About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

6 comments on “Medical Conferences and Education- To Push or to Pull

  • Great post! As a HIT event producer, this type of feedback is invaluable. What are the tools you think will be most helpful to make the event and event planning process more effective for attendees?

    • Adam… Thanks for stopping by. There is an enormous amount of information out there about our online habits, etc. Some concealed in APIs, some not very concealed, and those that lie behind a firewall. As our social world becomes more and more integrated (to the dismay of privacy fanatics) we will know far more about each others likes and dislikes, as well as keywords we’ve utilized over and over. People are starting to do this with physicians on twitter by linking to their NPI numbers… imagine the data that will yield! Imagine the course structure you could suggest to that individual if you possessed that data? :-) There are many ways to accomplish the task of having a far better understanding of the likes, values and desires of your intended audience… perhaps more cumbersome and 20th century like… but functional nonetheless. Mega-conferences which recognize the problem and formulate a plan to aid their attendees will remain vital and relevant as the CME/conference industry is seriously disrupted over the coming years.

      • Howard-in your opinion, how much should we planners take advantage of hidden data vs overt outreach to the potential attendees? We are always concerned about the line between “tracking” our attendees vs. trying to convince them to fill out surveys, etc.

      • Adam… anyone who uses a computer with any regularity and thinks that they have “privacy” is mistaken :-) Google knows everything! So does Amazon, Apple, etc….

        I would be more than willing to have my choices and data mined to present me with a core set of opportunities to improve upon my centralized skill sets… then as Michiel suggests, show me content that is perhaps just outside my “comfort zone” to see if I’m willing to open my mind to other opportunities, other sources of knowledge, etc…

        Then we need to talk about the venue, the user experience, limiting the number of slides the presenter can read to me :-) etc….

  • Hi Howard, agree with the main part of your (from push to pull) statement. However IMO one sidenote should be added and that is that one should on the other side of the spectrum beware of avoiding getting out of ones own ” comfort zone” (i.e. there is also a certain ” risk” towards tunnel vision and ony superspecializing in things you are already specialized and interested in).

    So whereas the pull rather then push strategy is really teasing and providing a lot of added convenience in getting the most out of conventions, symposia etcetc a solution is still needed on how to draw attention to new things just outside ones own comfort zone and expertise but that ARE (considered by others then you) relevant to know (also), Here there is the same problem: how to find out which not yet exploerd areas of expertise are of added value to your personal professional development amongst these overwheling amount of courses, abstracts and lecture agendas.

    But perhaps also this part can be made more “ready to go” based on analysis of the doctor/convention attendants.

    Since treatment is more and more tailored to the individual patient, why not tailor education to the individual persons to be trained?

    • Michiel… Wise words… thanks for stopping by! I am all for offering people content that is outside their comfort zone… as a matter of fact I applaud the effort. But the people who put on these med ed conferences need to present their offerings in a far more 2.0 (data mining) compliant manner, they need to vastly improve the UI/UX experience, and enable me to tailor my course load to my past likes, areas of interest, areas way outside my comfort zone and enable me to do so in a way that does not lead to analysis paralysis.
      Once again… thanks for stopping by!

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