About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

17 comments on “Medicine and Social Media: Your Personal Social ROI

  • A doctor with a passion to drive change, that’s a “job” he will never tire of and will always be satisfying.

    I think for a lot of doctors though, financial ROI from social media is important. But if you focus on what social media can do for doctors reputations it’s directly linked to financial ROI. Patients WILL google their doctors before ever making that first appointment. If it’s out-of-network cash paying patients they will Google their doctors 100% of the time.

    Social media is that reference check (background check) for those cash-paying patients. And there’s no doubt about it. In fact I just published 12 huge case studies just on that topic!

    The other question is about Doctors just starting out on social media. They’re not going to have the same results as Howard, because Howard has been doing this already for years and is nationally recognized for his social media work and advocacy. That took years to develop that kind of recognition. But the rewards he’s reaping because of the satisfaction this brings… is priceless. And I think we all get it. But it’s hard to imagine his results for doctors just starting out. It will take a lot of time and effort, and a lot of days wondering “is this working for me?” I’m sure these doctors will get positive feedback from their patients and peers, but it may be one or two a week or a month. But I can tell you, the doctors I work with on social media, even that one comment makes them ecstatic about becoming the most trusted resource of medical information … once again.

    Great post Howard. Keep up the great work!

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