“With great power comes great responsibility”. – Voltaire
What does it mean to be a Key Opinion Leader (KOL) in healthcare and medicine in today’s digital social world? We had a lively discussion on Twitter around the post, “Doctors: Become a key opinion leader using social media” by Lukas Zinnagl MD on the blog at KevinMD.com. This comment concerned me: “A tweet from guys like Bryan Vartabedian (@doctor_v) can help and harm your brand in an instant.”
“Am I here to guide brands? Am I here to recommend brands? Or hurt a brand? No. Am I here to educate you? Yes. Am I onboard social media and making these videos and content available to you to improve your level of understanding? Yes.”
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