About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

8 comments on “Tweet or Retreat

  • Howard, THANK YOU!
    You called a very important topic into focus – the use of social media as a marketing tool (alone) by providers. At the minimum messages like the image you use in this post prolong the idea of sick care. At worse, they are tools to generate penitentially unnecessary worry, tests, and procedures.

    And, you call out the absence of the right things… things like information, two way communication, trust.

    Kudos on a courageous post!

  • Thanks Nick… Not sure how courageous it is … but this touches on many of the issues which can arise in info curation via google, Twitter or wherever you choose to look. We have recently started to debate the credibility of medical tweets (whatever the definition of that is)… I believe it’s time to start that conversation. If “we” do not police ourselves, who will? Just so it is clear, when this post emerged I reached out and tried to assist. I tried to show them what I perceived to be an issue with their use of Twitter as a purely marketing platform. I also called into question the hashtag in question… but to no avail. They were all too proud of this and a few more banners they have planned :-(

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