About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

9 comments on “Google Panda and Penguin Changes: Two More Reasons for Doctors to Blog

  • Love your articles as usual Howard. In addition to the Google updates there’s one more critical aspect doctors need to consider … integrating as many Google resources as possible into their blogs and websites.

    For example, one of our clients is an orthopedic doctor who installed Google Analytics, linked his website to a Google places account, signed up for alerts, and of course started a Google+ account for the social media aspect. With all 4 of these Google products we took his website ranking from page 6 of results to page 2 within 3 weeks of running the updates. 2 months later he’s ranking on first page of results … with a simple WordPress blog. Yes, wordpress.

    And the fifth way to seriously increase business for a healthcare practice via new patients is to integrate Google Adwords … once all the updates are done. I can’t stress that enough. This is a reason why Click-Through-Rates are above 10% on this doctor’s advertisements and he’s paying 300% less per click than a website without all these tools.

    There are countless of SEO companies and “gurus” but it’s all about content and being able to use all the resources available, not just “keywords” and link building.

    One last comment… if you’ve got great content people will link with your website all the time.

    Great job Howard, keep on writing!

    • Thanks Simon… even with those few plugs :-) Congrats on your efforts at helping others.
      Panda and Penguin will assist brands (including physicians) rank by producing content that it judged as being worthwhile, reasonable, actionable and hopefully evidence based — because people will share it with their own networks. But avoiding much of the commercialized “branded” nonsense will still be an issue as we (physicians, nurses, trainers, and therapists all endeavor to provide patients with great content.

      Thanks for the comment.

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