About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

5 comments on “Healthcare and Social Media : Centrifugal versus Centripetal Drivers

  • Great analogy, Howard. The Mandelbrot-like patterns we create are all interwoven online and off. You should be at SXSW weaving a few of your own. There are a limited number of poet-docs like yourself. :)


    • you are too kind Carmen. I want to get all my physcian colleagues to engage — or at least produce content. They need to understand that Centrifugal efforts can still be useful from a marketing perspective (their self-declared #1 driver for even thinking about a digital presence).

  • Most of the efforts I’m familiar with in this area stem from, “My staff went to a presentation and they talked about the importance of social media.”

    The “strategic thinking” seems to revolve around novelty and “maybe this will pick up a patient or two” or “maybe we can save some time in answering questions.”

    Practice managers have enough to do already, so a low-level staffer piddles around for awhile, and then the effort atrophies and disappears.

    Your motives are distinctly different.

    [Hat tip.]

    • Agree!… And I might add that I have a similar experience with some of my “clients” too. Appreciate the visit and {Hat tip} :-) !

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