About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

2 comments on “Hospitals are involved in social media – even if they aren’t

  • Great post. I posted a corollary to Mr Haber’s “Just do it” comments. Mine are more “Don’t fight ’em, join ’em.”http://drpauldorio.com/blog/2010/9/14/social-media-improves-patient-care.html

  • It’s true – hospitals are involved already, with our without their consent.But I also think it’s important that hospitals understand not only the media, but the basic communication principles involved online. And, more important than the tools, hospital communicators must master the art and science of handling *negative* commentary – because they get an abundance of that online.Engaging patients – or anyone – from an organizational perspective appears easy on the surface. But the there are strategic and logistical matters that must be thought through.Many hospitals do not have rudimentary elements of basic blogging or other staples of contemporary communication, skills which are essential to effective engagement.They need to develop those, otherwise they’ll jump out of the water the moment they realize how cold the water can get.So, yes: hospitals definitely need to get on-board. They just need to understand what’s involved. (And it isn’t Twitter and Facebook and Yelp). :)@PhilBaumann

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