Ideas aren’t worth much…
Over the last few years I have had the privilege of working with a number of very bright individuals who all believe that their *start-up* or concept is unique, scalable, powerful and ultimately will be profitable. As “Howard 2.0” has evolved, I have become a student all over again … this time in the fast paced, often ruthless world where start-ups reside. I have not been in school long… but in those few short years, I have learned quite a lot.
A concept is born… (or so you think).
Many of these friends or colleagues insisted on me signing an NDA four pages long and broad enough to cover what I ate for breakfast. The paranoia that some display around a concept is amazing. These colleagues refuse to share the concept with anyone, or to even attempt to crowd-source the elevator pitch — or a simple deck.
Other companies that I work with or consult for do not exhibit the same paranoia that cripples many who are considering starting a newco. They are out there. They are showing an in-depth deck to colleagues and gaining insightful feedback on how to improve or re-work their model, and how to differentiate themselves from known (or un-known) competitors.
So, you have an idea… great. What are you going to do with it? Right now that idea is worth NOTHING.
Disclaimer: this information is for your education and should not be considered medical advice regarding diagnosis or treatment recommendations. Some links on this page may be affiliate links. Read the full disclaimer.