Kleos hit the twittersphere on Monday. Not much activity on their twitter stream as yet. I toured their site … looked under the hood— and I wasn’t impressed. There are far better ways to reach your audience and certainly there are far better things to do with your money than throw it at a platform designed and engineered with one very obvious purpose in mind.
~To sell their products.
I watched a few videos… most of them showcase experts who are paid consultants or are physicians who receive royalties payments of perhaps millions of dollars a year. Now… am i supposed to be appreciative of their efforts to provide me with a platform to *share*, *collaborate* , and *learn* from my conflicted colleagues ??? Sure hope not.
EMR companies failed early on because the back end developers had no clue about the workflow issues faced by the front end user. This isn’t very different. There are those of us who are well seasoned in terms of our social media exposure. We understand the tools and know how to craft a meaningful message. Once again, the backend crafted a site they think the front end will like…. not so sure about that. :-)
~One day these industry behemoths will catch on.
As an orthopedist, I’ll stick with OrthoMind for now. They are passionate about what they are doing, they are Orthopedists themselves… and they are executing reasonably well.
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