About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very “social” patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles — all geared to improve your quality of life.
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21 comments on “Is LinkedIn Right for Doctors?

  1. I agree completely, Dr. Luks. For physicians, LinkedIn is another way to be targeted to buy things they don’t need. And since it is mostly used for professional purposes, there aren’t very many insightful posts. You’re just putting yourself on the opposite of the “do not call list.”

    I agree that Doximity is a very good doctor-based social network. Google places is the best way to make your practice pop up cleanly on web searches. Also, I have found that Facebook is a great way to connect with regular people — and, as doctors, isn’t that what we’re trying to do?

    Best,
    Will Schupp, MD

    1. Glad you stopped by Will… Strong believer in getting some bang for your buck .. or time. Though more effort to establish a Google Place or Google+ presence, the pay-off is far superior to being visible (and sold to) on LinkedIn.
      Howard

  2. Hi Howard,

    As usual, you nailed it. LinkedIn has always battled its singular reputation as an online job hunting spot. While the promise could have been developed for other uses, it was never presented that way, so it would be going against the grain for industries like healthcare to think of it otherwise. While Twitter’s newsfeed qualities allows for identifying promising sources of information, only 18% of active Internet users are on it, according to Pew American Life project stats. If the saturation among doctors on Doximity is higher, then that might serve the overworked physician best. Tell me, do doctors only use Doximity as a referral tool or do they also pass along newsworthy items?

    Keep up sharing your insights. They cut through the noise.

    Carmen

    1. Very kind Carmen… thank you.
      Actually physicians use Doximity in a number of ways. It’s used as a tool to communicate with one another via direct messages or dare I say faxes :-). They also post and comment on articles specific to a specialty or about healthcare in general. I would say it’s more about keeping in touch and staying abreast of the latest in our field that keeps us heading back to the Doximity platform.

      Thanks again!
      Howard

  3. Hello Howard

    Thanks for the post.

    My take on LinkedIn is different, because my profile says “Digital Entrepreneur” and I am not building a practice up, trying to get patients.

    However, I am interested in networking with people that do business with health-related websites, and have been very fortunate in that respect.

    I met two very good prospects, through them “Liking” a post of mine. So, one tip, for those who want to network with someone, is to “Like” one of their posts, and they may contact you, like I did.

    JB MD

    1. Thanks John ..
      I agree. LinkedIn might be a great place to establish a presence if you are exploring careers or paths outside of a traditional medical practice.
      Howard

  4. Hi,

    Some health professionals harbour a lifelong ambition to commercialise a innovative medtech device or service. Others aspire to a move into an administrative or leadership role in the healthcare sector. These are the typical type of HC professionals who would benefit from a solid presence on LinkedIn. Unfortunately many physicians don’t think far enough ahead to contemplate what might be in their future.

    My recent working alongside an entrepreneur surgeon who is a late-comer to LinkedIn has provided a salient lesson in this regard. The good news is that he is learning fast and is rapidly establishing a very good network of potential commercial stakeholder-partners.

    Keep up the good stuff Howard – thanks.

    Cheers Steve

  5. Hello Howard:

    Took your advice, googled my name; I was listed on Healthgrades as an Internal Medicine specialist, which I am not, and never had been. Don’t know where they got that from.

    Tried to change it, but it is a complicated, time-consuming effort. It does not seem right that it is MY responsibility to change incorrect information, lawyers might have some fun with this issue, but it will come down to, probably, having them take the listing down completely.

    But with further consideration, I can leverage this into free advertising for my efforts in the digital healthcare world, because, after all, it is a free listing, and has a high ranking.

    I will attempt to do so, and keep this post informed.

    best

    john bennett md

  6. I think you must however be careful with an online presence. As sometimes i see some Dr’s, physical therapist ect….write stuff that makes me question their intelligence. Then i am unlikely to refer to them. So it can have the opposite effect also, lose clients.
    That said, i also have not gained work from online, most my clients come by referrals and reputation. However online presence gives my clients an ability to easily and quickly check my background, and LinkedIN (due to the ‘recommendations” part and ability of past employers to click ‘false info’ if you lie) does give much more credit-ability then other online presences. I work in elite sport, and i often see other physical therapists in this industries, online reports of working with such and such athlete, and a testimony from that athlete eg. “there physical therapy was the best” when in fact i know they are not working with that athlete or that team. So online does give people ability to lie, where-as LinkedIN gives others the ability to question you, and inform people if your information is false. I have had many clients, who said, “oh i saw you worked with such and such athlete”, because they did a search and a check of my LinkedIN. I think LinkedIN also has benefits of amongst the profession, aka to keep up to date with experts opinions, and share idea’s and current research. Something which other online presences don’t achieve.

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