About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

6 comments on “Your Healthcare and Social Media Presence: Reputation Management

  • Howard, I would advise against posting on physician directories and public-facing review sites unless a doctor is planning on spending a significant amount of time sharing your knowledge on those sites. Most of the time it’s an “impulse-buy” where a doctor signs up and then never comes back again. Here’s what happens then…

    The biggest issue with physician directories like AVVO is that they feature other doctors’s answers. Disagreements arise and not always are doctors viewed in the best picture. In addition, other doctors can be found with a click of a button. It’s a major disservice for physicians who are spending money on promoting their practices.

    So while the doctors signs up, he builds yet ANOTHER website that promotes his name and competes with his own practice’s website (or worse… if he doesnt have a website)

    Basically, anything on Google is part of reputation management for doctors. Docs should be very careful to what they subscribe to and when they do decide to subscribe they should seriously think about the implications.

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