About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

9 comments on ““Social Media” and Health Care January 29, 2011 — Where are We?

  • Its a good post. if you discount the euphoria, thats where it is getting to. Social Media is just a set of tools for online social interactions. Every vertical has to customize it as they have their own idiosyncrasies. Every vertical or domain or a subgroup within that vertical, will have its own Goals. Goals dictate tools. Tools help decide resources. Resources tell you whether you need outside help. While we see a lot of general “Social Media” discussions and abstracts, people within the specialties have to gear up and learn to promote it customized to their goals and objectives. A general administration skill is customized to a hospital or a pharmaceutical set-up. Same way Social Media promotion has to happen. For that to happen, some of the specialty society people have to become evangelists within that vertical and specialize to train others. I hope my comments are apt and in line with what you had thought.

  • First, I was living in the green zone of envy when I would see the world being invited to speak. Self-reflection would lead me to feeling well not yet or I’m do not have enough degrees or my posts and tweets were a bit glib/snarky. Through your eyes I see that perhaps it is less me. But we’ll set my issues aside.

    What I think you’ve raised is a more basic view of SMHC. That many if not most have not embraced or accepted. SM is a tactic. It is a simple tool that can drive a lot of heat but not much light. When those who call begin to look at SM as part of a HC strategy specific to an objective I think you’ll see different topics and needs. Anyone can speak to a tactic but few can address the broad and complex needs of a strategy that is tied to important objectives. Those of us zealot like about HCSM need to continue to educate within the framework of broader HC issues and the role for SM within those. Not SM as a stand alone HC solution.

    • Thanks Mark… I agree with most of your comments. SM needs to evolve to become a part of the solution. The surgeon in me thinks we are evolving too slowly… but my *friends* keep pointing out how *far* we’ve come. Plus, many of the start ups I am privileged to work with are trying to define the needs and the strategy — which could enable to hcsm crowd to *break out* … we’ll see???

  • It’s a fair comment but I think out in the real world understanding of the role of social media in health care really is not that far in advance and being in the “echo chamber” with other converts, it’s easy to forget that.

    You have to remember that many are struggling – within a fairly regulated environment – to understand the true value of social media in improving the deliver of health care and its outcomes. These people know social media is out there but they still have no sense of how it could be relevant to their own work or environment.

    Which is why I think there is still a valuable role to be played by generic lectures or speeches

    • THanks Pat… You are 100% correct… which is why I always apologize for bringing my surgical into play. I will always be available for generic lectures and teaching… after all — We Are All Patients… and it will take a long times before SM enables a significant portion of our population.

  • Social media is essential for health care these days..It is frustrating when we go to doctors and we feel that we know more then they do, and that is because most of us are getting constantly updates on social media. We read about medicines and everything else….I wish the doctors in North Jersey would read more about what is going on social media..They should have a twitter or some other form of information source on their field. ..As we all know, medicine is on discovery mode constantly ..I find the doctors in my area very behind on every issue , and it is sad.

    • Sadly, It’s not just doctors and the health care industry in your area. But, let’s look on the bright side…. look at the number of social media/healthcare start ups …. look at the # of docs on twitter, FB, etc… At least the numbers are trending in the right direction. I’m committed to help us get there.

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