Social media and health care
I’m not even sure that this qualifies as a blog post. Prior to my being asked to serve as an advisory board member of the Center for social media for the Mayo Clinic I received an occasional request to talk on the subject of social media, health care and social media, and physician social median patient’s social media in general. Now that the Mayo clinic has released their advisory board members, the number of talks that I am being asked to give has increased substantially. This is quite an honor and something I look forward to doing.
Who are all these health care social media experts?
I am becoming more and more intrigued.. or is it that I’m more dismayed, every time I receive a phone call from a PR agency or a PR Dir. of a hospital to inquire if I would be willing to give a talk on” social media”.
I imagined (surgical personality again) by now we would’ve moved well beyond this. I am obviously well entrenched within the *echo chamber* that exists — at least on twitter. For the 100 or so active participants in the healthcare social media group — being asked to give a lecture or serve on a panel where the title is social media can be perceived of as being almost comical– – – no insult intended. As a matter of fact, I look at this as one of the goals I am seeking to accomplish as an advisory board member and as an active member of the online health care community— That goal would be educating other members of the healthcare community about social media and the many number of ways it can be utilized to improve our broken, complex health care system.
By now, I would’ve thought that requests for discussions, lectures or invitations to participate on certain panels would be met with a request for a lecture on a far more in-depth the topic. While I am obviously able to elaborate and/or define the subject on-the-fly or as I prepare for the talk (depending on the audience in question)— I am simply puzzled, you could say, that many of the professionals in healthcare, the pharmaceutical industry, and the hospital industry aren’t far more advanced in their understanding of the principles of (and promise of) *social media*. I realize that each of the industries I just mentioned has certain barriers that they need to overcome:
-For physicians there is very little in the way of guidance offered by their specialty societies.
-I also realize that both the pharmaceutical industry as well as the hospital industry is limited to a certain degree by their legal departments.
-This I would attribute to both to unwarranted fear, perhaps naïveté, as well as a failure to fully embrace social media and come up with a set of firm, actionable guidelines for appropriate use.
Am I being too harsh? Am I expecting too much? Have I spent too much time in the echo chamber?
Where does the echo chamber end and the understanding of the rest of the world begin?
Again, I’m not sure this is even worthy of a blog post. It was simply a question running through my mind this morning and I thought perhaps I would stimulate the conversation around this. I welcome your comments.
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