Howard J. Luks, 2.0

Social Media Strategies For Healthcare Professionals

With more new voices from diverse communities of interest joining the health conversation on the social web every day, the importance to healthcare professionals of understanding where, when and how to present and conduct themselves within these environments has become paramount.

Planning, implementing, curating and revising a portfolio of professional presences across the social web is now a fundamental requisite of effective twenty-first century medical practice in terms of patient outreach, recruitment and support. However, the plethora of options and abundance of advice that healthcare professionals may encounter in healthcare social media can be bewildering for new entrants.

Healthcare professionals looking to make sense of presence management in a time-efficient manner require reliable, relevant, actionable, best-practice guidance from an authoritative source. One of the most trusted and well-known healthcare professionals on the Social Web, Howard Luks, MD is a credible, experienced peer guide whose deep understanding of how best to simplify the processes governing effective social media usage for healthcare professionals is helping to expedite similar endeavors by other healthcare providers and institutions.

Howard Luks, MD (@hjluks) is a practicing Orthopedic Surgeon in NY and current Board Member at the Mayo Clinic Center for Social Media who has worked with healthcare professionals at Fortune 500 companies as well as solo practitioners, and at all levels in between . Over the past four years, Dr. Luks has developed a comprehensive personal portfolio of widely-followed digital identities, direct referrals from which are now responsible for nearly 20 percent of his practice’s new patients.

How Can We Assist You Achieve Your Digital Media Goals?.

Dr. Luks writes:

Whilst humans are innately social, and health at its best is social, at present healthcare simply does not manifest enough of the attributes we associate with being social to merit the name. This anomaly is what drives my passion. I stepped into the intersection of health care and Social Media  long before the pavement was dry with a personal goal to leverage technology in order to unlock the unparalleled potential of the Internet to facilitate access to high quality healthcare information and resources.

I have a commitment to driving clarity in communications, and a desire to be part of the creation of a healthcare system that delivers a level playing field for all, where access to information and data as well as the ability to co-operate and collaborate is made as seamless and simple as it can be.

These are the principles that drive me, and the ambitions that I have dedicated myself to so that I may help healthcare professional peers realize their potential for the sake of their patients through the creation, implementation, management and maintenance of optimized presences across the Social Web.

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