Patient Satisfaction: It Is Not Just About Marketing

Posted in: Medical Social Media - Sep 17, 2012 17 Comments

Patient satisfaction in medicine and healthcare can be a signfiicant marketing driver for physicians offices, and hospitals.  But is that where it ends?  As a marketing technique?  Nope!. The implications of a satisfied patient are far more wide reaching in medicine and healthcare.   Fantastic business marketers understand all too well that customer satisfaction or the… Read More

Medical Social Media — failures still litter the landscape

Posted in: Medical Social Media, Orthopedic Social Media - Jul 02, 2012 2 Comments

It’s been a long 4 years plus that I’ve been wading through the waters of … Medical Social Media….  I’ve worked hard to provide value and meaningful content to interested people (patients) from around the globe.  So far, so good… at least on my end — and hopefully on yours too!   Many many more… Read More

Medicine and Social Media – We’re Getting There- Slowly.

Posted in: Orthopedic Social Media - May 17, 2012 1 Comment

I’m enthusiastic about the changes that are taking place at the intersection of Healthcare-Medicine and Social Media….  and here’s a smattering of Twitter outtakes to “prove” it.  Medicine and Social Media Physicians,Healthcare Professionals, and Patients alike understand what opportunities digital and social media offer us… they are starting to understand the value propositions… and they… Read More

Content Management Strategies For Physicians and Healthcare

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Apr 03, 2012 2 Comments

Social Media Strategy for Physicians Content Management?   Yes What are you going to write about to keep your medical practice website content fresh and thus ranking well on the servers on Google, Bing, Yahoo, etc.   As a physician, you have been schooled for ages, and you have been in practice for years. You see… Read More

Facebook or Blog …. Healthcare and Social Media

Posted in: Orthopedic Social Media - Apr 01, 2012 5 Comments

Every day many more healthcare professionals are deciding to establish a new media presence. Without proper consideration or guidance  you may find the time spent is not helping you achieve the goals you thought were possible.  Google rules the roost … content is king.  For that content to survive an ever-downward moving stream out of social… Read More

A Patient’s Perspective: Healthcare and Social Media

Posted in: Orthopedic Social Media - Mar 14, 2012 8 Comments

Healthcare and Social Media : A patient’s thoughts…  Why see a doctor 200 miles away when you live 20 miles from one of the United States’ fifth most populated cities?  One word: relationship.  Thirteen years ago I was a young college kid with a simple meniscus tear and I went to a doctor based on… Read More

Your Healthcare Social Media Digital Footprint: Part 1 – Why?

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Dec 28, 2011 26 Comments

  Why doctors should establish a social media digital footprint in healthcare: Establishing a social media (digital) presence is rapidly becoming a necessity for healthcare professionals, medical practices, and institutions.  Many have recognized this fact… yet many more have not.  Doctors who recognize this need seek leadership, guidance, and best practice examples Truly useful tactical… Read More

How to Prepare For and Execute An Online Presence In Healthcare

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Dec 22, 2011 21 Comments

Establishing a Social Media Presence in Healthcare Background: The world of healthcare is inherently siloed,  tethered,  fragmented and prone to poor communication and collaboration.  Today, healthcare workers solve their problems via traditional methods that are often costly, inefficient, nor timely.  Increasingly, more savvy healthcare workers are looking outside the system to digital media and communities… Read More

Healthcare and Social Media: Ready to Join the Conversation?

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Nov 09, 2011 6 Comments

 Doctors, Healthcare Professionals …             and Digital Media I know you’re out there! I know many of you are ready to engage….  We’re going to build out this section with the tools necessary to give you tactical, meaningful, practical and actionable guidance that you can put to work immediately…  … Read More

Health Care and Social Media… The Need For TACTICAL Guidance

Posted in: Orthopedic Social Media, Tactial Social Media Guidance - Oct 26, 2011 8 Comments

So you’re a health care professional or organization interested in having a meaningful online digital presence?       Great!  What? Where? How? When? Who to engage? Best practices? Risks?  These are all the variables you need to consider.   There are many healthcare providers and institutions or start up platforms who are beginning to… Read More