So you’re a health care professional or organization interested in having a meaningful online digital presence?
Great! What? Where? How? When? Who to engage? Best practices? Risks? These are all the variables you need to consider.
There are many healthcare providers and institutions or start up platforms who are beginning to engage on the healthcare social media scene. Many more are lurking in the #hcsm chats … and hopefully they are learning why — from a patients perspective, physicians’ perspective, industry perspective and and institutional perspective — exactly why it is so very important that we have this conversation and continue to engage interested observers or participants….
Once the decision is made to engage… these same people will require real world, best practice examples on how to proceed, who to follow, who to learn from(and perhaps, who to hire)… BEWARE of self proclaimed social media *experts*!!
It is my hope that a new twitter hashtag … #thcsm , where the T=tactical will enable those of us with experience in the space to assist those looking to initiate the process. Feel free to reach out hjluks (at) gmail (dot) com