About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

8 comments on “Health Care and Social Media… The Need For TACTICAL Guidance

  • Frankly, Howard, I wish people would seek strategic guidance and get help thinking about WHY they want to use social media before they hunker down to learn the tactical deployment of those tools. But you know me — I’m forever wishing for a more sociologically sophisticated approach. I’m very grateful that I got to teach folks about this during the MCCSM Social Media Residency. Wish you’d been there!

    • Thanks Meredith…. I agree with you…. My thoughts were simply that I have seen enough docs/hospitals./patients/organizations trying to play on twitter, etc… yet they’re not executing well or perhaps fearful of diving in further. Some have finally passed the WHY stage… and I do not want to “lose them” because they become frustrated. Our other work pushes the why… I wanted a presence to be there to say …. “Great, you’ve decided to engage… let’s help you move forward”

      • I’d be saying: “Great, you’ve decided to engage…now let’s slow down a bit and talk about what you hope to accomplish and what you’re willing to invest in time and clearly defined types of efforts to move forward.” Having this discussion will help mitigate bloopers and fear.

        Most people, especially those trained in the “hard” sciences have not learned the social science that must be understood to use social media wisely and well.

  • For “medical students”, at least, I think this is a great idea. We are in the process of facilitating their introduction to proper social media use, via several campus support initiatives. The #Thcsm initiative will complement our local efforts and simplify the training process. I’m psyched!

    Meredith raises a good point, and one that we’ve covered here at Upstate Medical University. I’m sure others will need to consider the “why” as well as the “how”.

  • Bob and Meredith…. Thanks for your comments….
    First… Meredith… you are 100% correct!!! A properly executed digital presence involves a fair amount of preparation and consideration. When I meet or talk with clients or colleagues I make that very clear. Some people are ready to “jump in” and get going!!! They need to be counseled that we need to start by defining who they are, what their message will be, who their audience is, what the enabling technology is and how to utilize it … etc…. Thanks for grounding me :-)

    Bob… I am very happy to see you are as excited as I am about the #Thcsm concept… it’s time to really help those who are interested… yet they’re not quite sure what to do next. Once they past the formative steps that Meredith and I articulated… they will need a place or a hash tag (on Twitter) to follow… to show them how others are executing, engaging and “succeeding” in the space.

    Thanks again for both of your comments… it’s a pleasure to serve on the Mayo Advisory Board with both of you!!!

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