Social Media Strategy for Physicians

Content Management?   Yes :-) What are you going to write about to keep your medical practice website content fresh and thus ranking well on the servers on Google, Bing, Yahoo, etc.

As a physician, you have been schooled for ages, and you have been in practice for years. You see the world of digital communications and social media in healthcare changing.  2+ for recognizing that.   You have now made the decision to consider an online digital presence, medical practice website and/or a blog to maintain dynamic content that we know Google and Bing love to see.

Kudos for deciding to extend and share your medical knowledge base far outside the four walls of your practice the 20-50 patients you see every day.   I have had the absolute privilege to work with many of you to establish that presence — but when it comes down to blog topics everyone seems to get bogged down or worried about what they should be writing about.  Content strategies for medical practices is a big hang up and source of fear… but it doesn’t need to be so.

Let Your Patients Drive Your Content Management Strategy 

  • Patients are the ones who are suffering —that brings up questions and searches
  • Patients are the ones who are searching online – yet still have questions.
  • Those patients are asking you the same questions every day!!

Write them down !! (They may have written them already) content management for medical websites


Last step:

Your day is done and you are sitting in your back office.   You have decided to utilize my 41st patient initiative … simply stated.

  • Take out the list of questions
  • What are the most common questions that were asked
    • Those are the titles of your blog post
  • Next, pick up your dictaphone and dictate a few paragraphs to address the question.
  • Transcribe the dictation, send it to someone (or do the work yourself) and place it in your blog.
  • 5 minutes of effort will pay off for years to come.
When you have mastered this — and it becomes an efficient, smooth part of your workflow, you will find that it has bolstered your online presence significantly.  These questions boost your google rank via a “long-tail” search algorithm.  These take a little while to build your rank, but they pay off handsomely.

You and your patient benefit, but you didn’t need to think and worry about the topic.


Considering a Digital Presence? Questions,Concerns— Let’s Talk!


Disclaimer:  this information is for your education and should not be considered medical advice regarding diagnosis or treatment recommendations. Some links on this page may be affiliate links. Read the full disclaimer.

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About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

4 comments on “Content Management Strategies For Physicians and Healthcare

  • The council you have given us is such a powerful way to reinforce the information a patient receives during their office visit. Most adults are visual learners so a blog entry along with a few pictures and/or diagrams will also help the patient retain the important medical information.

    Once again you have given us practical wisdom for both the patient and the provider. Thank you.

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