About the author:

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision making principles --- all geared to improve your quality of life. Please read our Disclaimer

5 comments on “Facebook or Blog …. Healthcare and Social Media

  1. Great points here Howard. I can understand that some may find it tempting to forgo blogging and just tweet and go on Facebook as a social media communications strategy. When clients ask me why go to the bother of setting up a blog, I tell them firstly for SEO reasons – Google loves blogs; secondly blogging builds trust and authority and thirdly blogging shows your commitment and passion to your field. From a PR professional view, I can stand by these claims, and even more so from a patient advocacy standpoint, I can point to the medics who I trust and turn to because of their authority and passion evidenced by their commitment to blogging.

  2. The points before the infographic are the correct ones. Physicians should have both a blog and a Facebook page. The Facebook page seems to encourage people in some areas to comment more and thus ask questions more than on a blog. However, a blog’s benefit is twofold. One, it helps with SEO, which benefits the overall website, and two, it’s a much quicker way to get information out to the masses. It’s something where, if your competitor isn’t doing it, gives you a chance to gain a major advantage.

    1. Thanks Mitch,
      When I consult with groups I always talk about the importance of building a home base or foundation of content (for educational, SEO, etc purposes) and then to use various social channels to push the content and broaden their reach. After their content library etc is built I then suggest we work on their Facebook page to enable them to try and build out a community of interested followers and keep the conversation “alive”, more engaging and perhaps more “social”. I also believe that one of the primary goals of my use of various channels (especially video) is to humanize my presence and my practice … A FB presence enables me to keep that humanizing aspect of my presence alive and moving forward… or so I hope 🙂

      nice chatting with you… thanks for stopping by.
      Howard

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