About the author:

Howard J. Luks, MD

Howard J. Luks, MD

A Board Certified Orthopedic Surgeon in Hawthorne, NY. Dr. Howard Luks specializes in the treatment of the shoulder, knee, elbow, and ankle. He has a very "social" patient centric approach and believes that the more you understand about your issue, the more informed your decisions will be. Ultimately your treatments and his recommendations will be based on proper communications, proper understanding, and shared decision-making principles – all geared to improve your quality of life.

17 comments on “Social Media and Healthcare: Inbound vs. Outbound Marketing

  • Another great post Howard!

    And Inbound Marketing all begins with a presence in the search engine rankings for your topic. Google tells us 16% of the searches performed each day have never been performed in the past. The only way to rank in these results is by consistently publishing the meaningful content you mention.

    And now that search results are social, meaning you will see content shared by people in your network or shared on social channels when you perform a search, you need to be involved in your network / community online.

    The statistics are amazing: Every minute for than 500 tweets contain Youtube links, in 4 years the web has gone from 100 million sites to 250 million, 31% of Americans own a smartphone, by 2012 Internet video will account for more than 1/2 of all Internet traffic, Youtube mobile has 400 million views per day, 48 hours of Youtube video uploaded every minute, 57% of people talk more online than they do in person, 43% of U.S. adults would give up beer before their smartphone, …

    Nearly every demographic is online and they all use the web buying decisions and education.

    • Thanks Marc… It is becoming more and more of a necessity that physicians and organizations at least have a basic understanding of the initiatives a qualified mktg professional might suggest… and at the same time be sure that the mktg “professional” understands them too :-) !

  • This is a wonderful write up. Being in the Health Search Marketing Business, I see how the algorithms are changing. It is very interesting to observe the changes between today’s search dynamics as well as healthcare itself. Businesses are certainly turning to social media and providing useful content to feel people’s minds and not just algo robots!

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