Understanding is key to the flow of ideas, and for innovation to take place. When we think of leaders within the halls of medicine, I imagine most think of gray-haired “experienced” physicians. Surely these published … continue reading
Tweet or Retreat
“Passion always beats skill. Realize that it’s the passion in your subject matter that will engage,” Gary Vaynerchuk My passion constantly finds me trying to educate physicians, RNs, allied professionals or hospital executives that a … continue reading
The Healthcare Revolution Will be Tweeted.. Perhaps.
“The healthcare revolution will be tweeted” – perhaps — But hopefully not by marketers alone! The coming revolution in healthcare will be fostered and promoted in forward thinking medical organizations and the emerging innovative … continue reading
Medical Conferences and Education- To Push or to Pull
Medical education and certainly medical conferences are in desperate need of disruptive innovation if they are going to live up to the expectation of fostering lifelong learning among their members. In a few weeks I … continue reading
The Human Perspective of a Online Presence in Medicine
People are innately social, health is social, healthcare is NOT social … Those of us trained in the natural sciences often have difficulties thinking or formulating our thoughts from a sociological perspective… but it … continue reading
Patient Satisfaction: It Is Not Just About Marketing
Patient satisfaction in medicine and healthcare can be a signfiicant marketing driver for physicians offices, and hospitals. But is that where it ends? As a marketing technique? Nope!. The implications of a satisfied patient are far … continue reading
Decision Making Aides and Technology in Medicine
“It is much more important to know what sort of patient has a disease, than what sort of disease a patient has.” – Sir William Osler Proper communication and proper contextually based education forms the basis … continue reading
The Emergence of Key Opinion Leaders in Medicine and Social Media
Great spirits have always encountered violent opposition from mediocre minds. – Albert Einstein True Thought Leaders in Medicine and Social Media The discussion surrounding key opinion leaders, thought leaders and ‘influencers’ in medicine and healthcare … continue reading
Technology and Healthcare: Breaking Down Doctor-Patient Barriers
Technology conjures images of steel and gadgets. Parts and pieces. Bells and whistles. It’s sophisticated. Intriguing. High tech. But it’s, well…cold and impersonal. Or is it? Many of us have witnessed firsthand the things that … continue reading