“The healthcare revolution will be tweeted” – perhaps — But hopefully not by marketers alone! The coming revolution in healthcare will be fostered and promoted in forward thinking medical organizations and the emerging innovative … continue reading
Medical Conferences and Education- To Push or to Pull
Medical education and certainly medical conferences are in desperate need of disruptive innovation if they are going to live up to the expectation of fostering lifelong learning among their members. In a few weeks I … continue reading
The Human Perspective of a Online Presence in Medicine
People are innately social, health is social, healthcare is NOT social … Those of us trained in the natural sciences often have difficulties thinking or formulating our thoughts from a sociological perspective… but it … continue reading
Patient Satisfaction: It Is Not Just About Marketing
Patient satisfaction in medicine and healthcare can be a signfiicant marketing driver for physicians offices, and hospitals. But is that where it ends? As a marketing technique? Nope!. The implications of a satisfied patient are far … continue reading
Decision Making Aides and Technology in Medicine
“It is much more important to know what sort of patient has a disease, than what sort of disease a patient has.” – Sir William Osler Proper communication and proper contextually based education forms the basis … continue reading
The Emergence of Key Opinion Leaders in Medicine and Social Media
Great spirits have always encountered violent opposition from mediocre minds. – Albert Einstein True Thought Leaders in Medicine and Social Media The discussion surrounding key opinion leaders, thought leaders and ‘influencers’ in medicine and healthcare … continue reading
Technology and Healthcare: Breaking Down Doctor-Patient Barriers
Technology conjures images of steel and gadgets. Parts and pieces. Bells and whistles. It’s sophisticated. Intriguing. High tech. But it’s, well…cold and impersonal. Or is it? Many of us have witnessed firsthand the things that … continue reading
The Responsibility of Being a Key Opinion Leader in Healthcare and Medicine in a Digital Social World
“With great power comes great responsibility”. – Voltaire What does it mean to be a Key Opinion Leader (KOL) in healthcare and medicine in today’s digital social world? We had a lively discussion on … continue reading
Your Patients are online … you should be there too
Knowledge is power… and content (in proper context) is king. A presence online and in medicine and social media is just the tip of the iceberg in terms of how we can educate patients … continue reading