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Howard J. Luks, MD

Howard J. Luks, MD

Orthopedic Surgeon Sports Medicine Specialist

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For Physicians

Your 41st Patient: Practical (Tactical) Guidance to Develop Website Content….

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Howard J. Luks, MD Updated Sep 17, 2021 Read time: 3 mins

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Practical Guidance for Physician Website Content Creation : #thcsm 

For physicians or healthcare providers thinking of establishing a digital presence, but have no idea where you will find the time to engage and develop content… RELAX! :-)

Here is a very simple strategy. You do not need to change your workflow… at all.  No fear, no cumbersome tasks… just the production of meaningful personalized content.

 

Done.

Simple

#thcsm

Video Transcript: 

 

Good morning, I’m Howard Luks, this is going to be one of our first posts in tactical or practical guidance in digital media and in helping to establish your digital presence. I work with a number of physician groups, or large physician organizations, as well as, leaders in the industry and I’m helping them establish a digital footprint. We’re going to focus particularly about physicians and health care providers – and content creation.    

 

When I hear from them, once they have engaged and decide to have a website and they receive base camp or instruction sheet on the content that is necessary, what I immediately see in their eyes is fear, fright, ‘oh my God how many have come up with this content.’  This can be a HUGE stumbling block to creating a meaningful website full of quality content….. but it’s not —- really!

 

 A simple strategy:  Think of it as your 21st or 41st, or 51st patient?  Our workflow is simple.  We dictate. We dictate every single note about every single patient at the end of each and every visit. We say a lot of the same things each and every day. That is content. That is important, meaningful, content that patients will find useful. So my advice is quite simple. Don’t look at the entire list of content that your website provider or developer is asking for. Let’s break it down, one topic at a time.

 

Do you have questions regarding an Orthopedic injury or longevity? 

Do you want to talk to an expert who can listen to you for 45-60 minutes and explain the options in detail? 

Dr. Howard Luks offers remote guidance sessions to review your X-ray or MRI images and explain your options. 

Dr. Luks has also received hundreds of requests for educational sessions on the topics discussed in his book, Longevity Simplified.

Schedule Remote Session

Let’s take orthopedics for example; I can get a typical sports medicine doctor up on the internet with a deep digital presence in two months with all the content that he/she will find necessary for quite a while. The Sports medicine world can be broken down very simply into a number of specific injuries. So, your 41st patient dictation on the first day is going to be — What is a meniscus?  How long will that take you?   Day two will be: What is a meniscus tear? And so on.  You’re going to sit down at your desk in the end of the day after completing your office notes, you’re going to pick up your Dictaphone and you’re going to dictate what it a meniscus tear. Maybe two or three days later your 41st patient is going to be… ‘why does a meniscus tear hurt?’ Your 41st patient on the 3rd day, a few days later is going to be… ‘what are your options in the treatment of a meniscus tear?’ You’ve had this discussion all day long. Each section will take you 2-4 minutes… maximum.  

 

This is going to roll off your tongue into your Dictaphone. It’s going to be transcribed. You’re going to send it to me, or your website developer. . Then we’re going to be able tag it, and turn it into an SEO machine and in turn you now possess meaningful content on your webpage. Boom! You have a topic done. It’s simple. It took you two minutes to dictate this. It will take a day to transcribe it and another day for it to be up on your website. Guess what? In a month and a half or two months, you have a website full of content. Simple,  practical, tactical digital guidance. Have a good day.

 

Categories: For Physicians Tags: #mdchat, #tchsm, #thcsm, content development

Disclaimer:  this information is for your education and should not be considered medical advice regarding diagnosis or treatment recommendations. Some links on this page may be affiliate links. Read the full disclaimer.
Dr. Howard J. Luks

Howard J. Luks, MD is a leading orthopedic surgeon & sports medicine specialist. An expert in shoulder, knee, and other sports injuries, and author of Longevity... Simplified.

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Further Reading:

Content Management Strategies For Physicians and Healthcare
How to Prepare For and Execute An Online Presence In Healthcare
Patients Need To Feel Comfortable Asking Questions – Your Input Matters.
Physicians Should Be Part Of The Online Healthcare Discussions

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Comments

  1. Dennis Datz

    Jun 3, 2012 at 11:05 am

    Very good site thank you so much for your time in writing the posts for all of us to learn about.

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Dr. Howard J. Luks

Howard J. Luks, MD is a leading orthopedic surgeon & sports medicine specialist. An expert in shoulder, knee, and other sports injuries, and author of Longevity... Simplified.

About · Contact · Private Consultation

Remote Guidance Sessions
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  • Instagram
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Howard J. Luks, MD

Orthopedic Surgery & Sports Medicine

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Dobbs Ferry, NY 10522

(914)-559-1900
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