Practical Guidance for Physician Website Content Creation : #thcsm
For physicians or healthcare providers thinking of establishing a digital presence, but have no idea where you will find the time to engage and develop content… RELAX! :-)
Here is a very simple strategy. You do not need to change your workflow… at all. No fear, no cumbersome tasks… just the production of meaningful personalized content.
Good morning, I’m Howard Luks, this is going to be one of our first posts in tactical or practical guidance in digital media and in helping to establish your digital presence. I work with a number of physician groups, or large physician organizations, as well as, leaders in the industry and I’m helping them establish a digital footprint. We’re going to focus particularly about physicians and health care providers – and content creation.
When I hear from them, once they have engaged and decide to have a website and they receive base camp or instruction sheet on the content that is necessary, what I immediately see in their eyes is fear, fright, ‘oh my God how many have come up with this content.’ This can be a HUGE stumbling block to creating a meaningful website full of quality content….. but it’s not —- really!
A simple strategy: Think of it as your 21st or 41st, or 51st patient? Our workflow is simple. We dictate. We dictate every single note about every single patient at the end of each and every visit. We say a lot of the same things each and every day. That is content. That is important, meaningful, content that patients will find useful. So my advice is quite simple. Don’t look at the entire list of content that your website provider or developer is asking for. Let’s break it down, one topic at a time.
Let’s take orthopedics for example; I can get a typical sports medicine doctor up on the internet with a deep digital presence in two months with all the content that he/she will find necessary for quite a while. The Sports medicine world can be broken down very simply into a number of specific injuries. So, your 41st patient dictation on the first day is going to be — What is a meniscus? How long will that take you? Day two will be: What is a meniscus tear? And so on. You’re going to sit down at your desk in the end of the day after completing your office notes, you’re going to pick up your Dictaphone and you’re going to dictate what it a meniscus tear. Maybe two or three days later your 41st patient is going to be… ‘why does a meniscus tear hurt?’ Your 41st patient on the 3rd day, a few days later is going to be… ‘what are your options in the treatment of a meniscus tear?’ You’ve had this discussion all day long. Each section will take you 2-4 minutes… maximum.
This is going to roll off your tongue into your Dictaphone. It’s going to be transcribed. You’re going to send it to me, or your website developer. . Then we’re going to be able tag it, and turn it into an SEO machine and in turn you now possess meaningful content on your webpage. Boom! You have a topic done. It’s simple. It took you two minutes to dictate this. It will take a day to transcribe it and another day for it to be up on your website. Guess what? In a month and a half or two months, you have a website full of content. Simple, practical, tactical digital guidance. Have a good day.