Face it … new media is not a passing fad. Medicine, as with social media is in a constant state of flux. Physicians are told by “professionals” that a presence on the stage of medicine and social media is a must. Significant controversy exists in many circles regarding the presence or absence of an ROI for healthcare providers in social media. The Storify which follows illustrates the”conflict” or argument surrounding the “theoretical” ROI for a healthcare professional’s robust presence in medicine and social media. I discuss what I feel should be a stronger driver when considering a medicine and social media presence — your Social Return on Investment —or your Social ROI.
Should every physician be active in Medicine and Social Media?
Theoretically, yes. In reality, no. In the end, it depends on your drivers, goals, desires and a realistic deep dive into a whole host of issues that arise when considering a deep new media or social media presence as a practicing physician.
Wikipedia defines an ROI as follows:
However, perhaps more relevant to the topic of medicine and social media is the term SROI, or Social Return on Investment, which Wikipedia describes as:
A principles-based method for measuring extra-financial value (i.e., environmental and social value not currently reflected in conventional financial accounts) relative to resources invested.
Passion drives my medical social media presence …I am not stressed… I am not burning out… and I love what I do. As I have said in many posts, I derive an ENORMOUS amount of satisfaction simply from educating and interacting with the public, and helping them “clear the windshield of doubt”. 50+ thank you emails a day, a thank you from a happy reconstructed patient, seeing a new MD producing meaningful content appearing in a Google search, and helping people understand the complexities of our healthcare system and medical treatment decision making is the (Social) ROI I am ultimately searching for … and realizing. The rest is an added “bonus” .. and is quite real!